COMPANY HISTORY

The Buddy was invented for landscapers by a landscaper.


 

ABOUT JWEST



 

JWest, LLC was founded by Joel Westrate, the entrepreneur who developed The Landscaper’s Buddy™.

Joel, a second-generation Christmas tree grower from southwestern Michigan, has more than 100 years of family farming experience.

Joel's father, William Westrate, established the Westrate Woods Tree Farm in 1953 in Cassopolis, Michigan, where Joel continues to work alongside his family at the Dowagiac Creek Nursery. Joel brings decades of experience in product procurement, merchandising, and logistics to the development of The Landscaper’s Buddy. His passion for tree growing, landscaping, and transplantation led him to found JWEST, LLC in 2013 and develop The Landscaper’s Buddy.
 

MEET THE TEAM

 

Joel Westrate
Founder


Joel is the engineer behind The Landscaper's Buddy. Joel grew up working on his family's Christmas tree farm, and knowing that landscapers needed a better way to transport trees and materials by hand, he invented The Buddy.

EMAIL JOEL

Pete Sole
National Director of Sales


Pete has a lifetime of experience in the lawn and garden industry, a decade of which was in sales and consulting. After seeing the power of The Buddy, Pete joined our team because he believes The Landscaper's Buddy can make landscapers' lives easier.

EMAIL PETE

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